I'm nervous about you emailing my clients... what are the benefits?

It’s completely normal to feel protective of your client relationships. Our goal is to support your hospital’s Angel Fund in a way that feels professional, respectful, and low-stress for your team.

Below is what we do to reduce risk, plus the real-world outcomes we’ve seen across hospitals.

First: how we reduce the “worst case scenario”

We filter out sensitive client situations

To avoid emailing clients who may be grieving or no longer connected to your hospital, we filter out:

·      Clients with a deceased patient on file

·      Clients who have not been seen by your hospital within the last two years

This significantly reduces the most common concerns hospitals have (recent euthanasia, outdated client lists, etc.).

What the risk actually looks like (real numbers)

We sent ~250,000 emails last year (2025).

In response, we received 8 total emails from clients:

·      4 asked to be removed from future emails

·      4 were upset about being asked (typically because they didn’t receive the help they needed due to finances)

Why this matters:

·      The chance of receiving one of these emails is very small (~0.003%)

·      In our experience, the small number of people who send those messages were not likely to be long-term clients regardless

The upside: what hospitals gain

1) Meaningful fundraising results

For ER hospitals, email campaigns raised between $4,000-$20,000 in email donations.

2) You reach the quiet majority who loves your hospital

It’s easy to worry about the rare negative response, but there are far more clients who:

·      Appreciate the care you provide

·      Love pets as much as you do

·      Want a simple way to help pets in need

It’s not uncommon for a hospital to receive a large gift (even $10,000+) from a generous donor after a great experience—especially when they’re given a clear opportunity to support your Angel Fund.

3) It’s easier on your team than in-hospital asking

Email campaigns help generate support without adding pressure to your front desk or medical team.

Why event emails are even safer

If the email is an invitation to a fun community event, pushback is typically even lower. Yes, donations may be received—but most people aren’t annoyed by an invitation to participate in something positive.

You stay in control

You can always:

·      Review messaging before it goes out

·      Choose timing and frequency

·      Decide what the campaign focuses on (event invite, Angel Fund awareness, urgent needs, etc.)